Släcka Celebrates a Breakout First Year for Founder David S. Allred
FORT LAUDERDALE, Fla. – September 22, 2026 – Släcka Celebrates a Breakout First Year for Entrepreneur and Author David S. Allred. Släcka, the functional drink company was created to offer a more intentional alternative to everyday snacking.
Släcka represents the newest chapter in Allred’s history of building brands at the intersection of lifestyle, wellness, and consumer behavior. In 2015, Allred launched Dry Farm Wines, a pioneering direct-to-consumer wine company that helped introduce a broader American audience to carefully sourced, naturally made, sugar-free wines.
“Throughout my career, I have been interested in the places where consumer habits are changing before the category catches up,” said Allred. “With Dry Farm Wines, that meant helping people discover a more intentional way to enjoy wine. With Släcka, it means creating a better option he everyday moments when people reach automatically for sugar, snacks, or another energy boost.”
Släcka is a lightly carbonated, 5 calorie, zero-sugar functional beverage made for between-meal moments. Designed with amino acids for satiety, electrolytes for hydration and Paraxanthine for clean energy and no jitters it is a refreshing alternative to habitual snacking. The “Soda that satisfies” combines sparkling refreshment with a functional formulation intended to support a more mindful daily routine.
Launched with the belief that people do not always need another high calorie snack—they may simply need a reset—Släcka has gained early momentum through its distinctive product positioning and its focus on consumers seeking practical, enjoyable ways to make more intentional choices throughout the day.
“Släcka was built around a very familiar moment: the mid-morning or mid-afternoon craving,” Allred said. “Our aim is not deprivation. It is to give people an enjoyable, convenient choice that can help them step out of the automatic snack cycle.”
Släcka’s first-year progress reflects growing consumer interest in products that balance taste, convenience, and wellness-minded routines. As the brand enters its second year, Allred and the Släcka team plan to expand awareness, develop strategic retail and distribution relationships, and continue building a community around more conscious daily choices.
“Success is not just about creating a product people buy once,” Allred added. “It is about earning a place in their routine. We are grateful for the early support Släcka has received and excited to build on that foundation in the year ahead.”
About David S. Allred
David S. Allred is an entrepreneur, author, and consumer-brand builder. He launched Dry Farm Wines in 2015 and is the founder of Släcka. His work focuses on creating brands that connect changing consumer habits with practical, premium lifestyle products.
About Släcka
Släcka is a lightly carbonated, zero-sugar functional drink created for between-meal moments. Developed with amino acids, electrolytes and Paraxanthine for clean energy as a refreshing alternative to habitual snacking, Släcka is designed to support a more intentional daily routine.
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