InterCore Technologies Launches “Agentic Search Optimization” as AI Agents Begin Recommending Lawyers to Clients
ARINA DEL REY, Calif. – June 17, 2026 – InterCore Technologies, a legal marketing agency founded in 2002, today introduced Agentic Search Optimization (ASO), a service designed to make law firms visible to the autonomous AI agents that are increasingly researching and recommending legal counsel on behalf of prospective clients.
The launch comes as AI platforms including ChatGPT, Google Gemini, Claude, and Perplexity add “agentic” capabilities that move beyond answering questions to independently completing tasks — researching options, cross-checking facts, and returning a single recommendation. Gartner forecasts that AI agents will handle 15% of customer-service interactions by 2026, up from less than 1% in 2023, while Salesforce reports that 82% of companies are deploying or planning to deploy them.
InterCore founder and CEO Scott Wiseman, a former Marketing Director at Google, said law firms face the highest stakes of any industry as the technology spreads, because an agent’s recommendation can influence the outcome of a lawsuit, a business deal, or a person’s freedom.
“Your next client may never see your website. An AI agent will read it, weigh it against verifiable evidence, and decide whether to recommend you — in seconds,” Wiseman said. “Traditional SEO told Google you exist. That is no longer enough.”
Unlike search-engine optimization, which targets keyword rankings, ASO structures a firm’s digital presence so autonomous agents can verify and trust it: explicit niche practice pages, attorney certifications, case results with concrete outcomes, schema markup, consistent contact data across directories, and authentic client reviews. According to InterCore, agents reward firms whose claims can be independently cross-referenced and pass over those with outdated or conflicting information.
Alongside the launch, InterCore published guidance on how AI agents find and evaluate law firms and is offering a free AI Visibility Audit that shows a firm how today’s leading AI platforms currently describe its practice.
Wiseman brings more than 30 years in digital marketing to the effort. He founded InterCore in 2002, served as a Marketing Director at Google from 2014 to 2020, and pioneered Generative Engine Optimization (GEO) for law firms. The agency’s clients have ranged from The Cochran Firm to Fortune 500 enterprises.
“After three decades, I’ve learned one thing: if the tech doesn’t bring in new cases, it’s worthless,” Wiseman said. “That’s why I hold myself to a higher KPI than most.”
Law firms can request the free AI Visibility Audit at https://intercore.net/ai-visibility-audit/.
About InterCore Technologies
Founded in 2002 and based in Marina Del Rey, California, InterCore Technologies is a legal marketing agency specializing in AI-powered search visibility for law firms, including SEO, Generative Engine Optimization (GEO), and Agentic Search Optimization (ASO).
Media Contact
Company Name: InterCore Technologies
Contact Person: Scott Wiseman, Founder & CEO
Email: Send Email
Phone: 213-282-3001
Address:13428 Maxella Avenue
City: Marina Del Rey
State: CA 90292
Country: United States
Website: http://intercore.net
