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RealtimeCampaign.com Explains Important Things Consumers Need to Know About the California Consumer Privacy Act

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RealtimeCampaign.com Explains Important Things Consumers Need to Know About the California Consumer Privacy Act

December 11
19:45 2019
RealtimeCampaign.com Explains Important Things Consumers Need to Know About the California Consumer Privacy Act

Using the Internet to buy items or manage investments is something most modern consumers are familiar with. Most people fail to realize just how valuable the data they provide to the companies they use can be to cyber-criminals. If a company does not protect the consumer data they collect, it is only a matter of time before hackers gain control of this information.

Luckily, legislation like the California Consumer Privacy Act is being passed to protect consumers from negligent data security and storage practices. Legislators claim the California Consumer Privacy Act to take effect Jan. 1, 2020 will reduce the number of data thefts that occur each year. Here are some of the things consumers need to know about the California Consumer Privacy Act (CCPA).

The CCPA Grants Comprehensive Privacy Rights

According to RealTimeCampaign.com, the average consumer produces 10s of 100s of gigabits of data each year. Without proper protection, this data can be used to steal a consumer’s identity. Studies show that a data hack occurs every 39 seconds, which is why legislation like the CCPA is being passed all over the world.

This piece of legislation will allow California residents to find out who is collecting their data and what this data is being used for. The CCPA also provides California residents with the ability to ask for their data to be deleted. With this type of control, consumers will be able to keep their sensitive information protected and out of the hands of potential cyber-criminals.

This Legislation Will Impact Businesses Outside of California

One of the biggest misconceptions people have about the CCPA is that it only applies to California-based businesses and residents. In reality, any business that offers services/products to the residents of California will have to adhere to the policies outlined in the CCPA.

There are some criteria that have to meet in order for a business to be susceptible to fines for violations of the CCPA. For instance, this legislation will only apply to businesses with annual gross revenue of over $25 million. Businesses who make over 50 percent of their annual revenue from selling services/products in the state of California will also have to abide by the CCPA.

If a business owner has more questions about their legal obligations when it comes to data collection and privacy in California, they need to reach out to a lawyer like Sidley Sidley Austin. A business owner can find out more about this law firm by looking at their website. Be sure to check it out for more information.

The Enforcement of the CCPA is Unclear

While this legislation is slated to take place in 2020, how it will be enforced is still a bit of mystery. As the date of the legislation activation approaches, more will surely come to light. Business owners need to start now by reviewing their existing data collection and security measures.

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