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Smart Stadium Market’s Opportunities and Challenges

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Smart Stadium Market’s Opportunities and Challenges

October 18
09:34 2019
Smart Stadium Market’s Opportunities and Challenges

IBM (US), Tech Mahindra (India), NEC (Japan), Cisco (US), Huawei (China), Intel (US), Fujitsu (Japan), Johnson Controls (Ireland), NTT (Japan), Ericsson (Sweden), GP Smart Stadium (Netherlands), Centurlink (US), NXP Semiconductors (Netherlands), Vix Technology (Australia), Intechnology (UK), Hawk-Eye Innovations (UK), Locbee (Hungary), Insprid (UK), Byrom (UK), Volteo (US), Dignia (Israel), Atos (France), Honeywell (US), UCOPIA (France), Schneider Electric (France ), and AllGoVision (India)
Smart Stadium Market by Software (Digital Content Management, Stadium & Public Security, Building Automation, Event Management, Network Management, and Crowd Management), Service (Consulting, Deployment, and Support), and Region – Global Forecast to 2023

The Smart Stadium Market size was USD 4.00 billion in 2017 and is projected to register a CAGR of 22.1% between 2018 and 2023.

Why location-based services and eCommerce potential are creating an opportunity for market growth?

Smart stadiums are focusing on capitalizing eCommerce’s rapidly growing market potential. This, in turn, has provided a huge opportunity for e-commerce vendors to generate revenue. Vendors offering a single-integrated solution capable of providing smart order summaries, smart picking route, and smart inventory replenishment would be the most preferred by smart stadiums. eCommerce vendors can push notifications to fans based on their past ordering patterns, likings, and current live event-related products to increase cash flow. By partnering with an eCommerce vendor, smart stadium operators can achieve efficiency improvement, increased maximum capacity, and faster order delivery. Another advantage is that it would match demand and supply during demand surge to ensure that orders are not out of stock. The eCommerce vendors need to ensure that the payment platform is secure in an open Wi-Fi network.

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Is increasing risk of technology glitches challenging the market growth?

Technology is the backbone of any smart stadium. With even a slight glitch in technology, the overall service delivery can be disrupted, leading to inconvenience and dissatisfaction among the fans. These stadiums deploy various technologies from multiple vendors to ensure full-fledged digitization, hence any slight failure or delay in the computation of the service can cause interdependent processes to stall, affecting the entire system. Smart stadiums need to cater to the demands of large gatherings, in terms of network bandwidth, assistive system, and food ordering. The stadiums need to install a robust technology infrastructure to keep every fan smartly engaged in the live event. They also need to minimize any technological glitches, such as almost zero cellular communication inside the stadium, very low Wi-Fi readings in much of the seating zone, and power failure. For instance, a South Australian National Football League (SANFL) game was forced to stop in the final quarter due to a power cut at the Glenelg Oval stadium. Another similar instance was a floodlights failure at Craven Cottage stadium in Fulham F.C. during an ongoing football game, halting the game for 10 minutes.

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The major vendors covered in the smart stadium market include IBM (US), Tech Mahindra (India), NEC (Japan), Cisco (US), Huawei (China), Intel (US), Fujitsu (Japan), Johnson Controls (Ireland), NTT (Japan), Ericsson (Sweden), GP Smart Stadium (Netherlands), Centurlink (US), NXP Semiconductors (Netherlands), Vix Technology (Australia), Intechnology (UK), Hawk-Eye Innovations (UK), Locbee (Hungary), Insprid (UK), Byrom (UK), Volteo (US), Dignia (Israel), Atos (France), Honeywell (US), UCOPIA (France), Schneider Electric (France ), and AllGoVision (India).

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